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	<title>Improve Your View</title>
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	<link>http://www.improveyourview.com</link>
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		<title>Invert the Industry</title>
		<link>http://www.improveyourview.com/update/inverting-the-industry/</link>
		<comments>http://www.improveyourview.com/update/inverting-the-industry/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 13:45:55 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Update]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Coen Brothers]]></category>
		<category><![CDATA[Developers]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[In Rainbows]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Purple Cow]]></category>
		<category><![CDATA[Radiohead]]></category>
		<category><![CDATA[Remarkable]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Trailers]]></category>
		<category><![CDATA[Unique]]></category>

		<guid isPermaLink="false">http://www.improveyourview.com/?p=823</guid>
		<description><![CDATA[In the computer games industry, its common practice for developers to announce a game&#8217;s release date a good year in advance and then quietly let that deadline slip by months or even years. In the movie industry, it&#8217;s common for the trailer to show a compressed version of the plot and most of the explosions [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Business be Beautiful?</title>
		<link>http://www.improveyourview.com/update/where-art-meets-business/</link>
		<comments>http://www.improveyourview.com/update/where-art-meets-business/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 15:23:51 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Update]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Careers]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Ramit]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.improveyourview.com/?p=924</guid>
		<description><![CDATA[
Consider, if you will, the various types of artist: painter, photographer, sculptor, graphic designer, illustrator, and so on.
Because of the years of precedent and the need for the works to be publicly presented, modern artists can look back to history to inspire and inform their work. They can recognise their abilities in one form over [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Guarantee Success: Build for the Specialists</title>
		<link>http://www.improveyourview.com/update/one-way-to-success-build-for-the-specialists/</link>
		<comments>http://www.improveyourview.com/update/one-way-to-success-build-for-the-specialists/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 16:09:46 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Update]]></category>
		<category><![CDATA[Deadwood]]></category>
		<category><![CDATA[Niches]]></category>
		<category><![CDATA[Remarkable]]></category>
		<category><![CDATA[Specialists]]></category>

		<guid isPermaLink="false">http://www.improveyourview.com/?p=879</guid>
		<description><![CDATA[
&#8220;Here&#8217;s what to understand about the f***ing specialists: they pay a premium and they never make f***ing trouble&#8221; &#8211; Al Swearengen, Deadwood
Colourful language aside, it&#8217;s an excellent point made by Ian McShane&#8217;s character in the equally excellent HBO series, Deadwood.
In the world of small businesses, the key word thrown about is &#8216;niche&#8217;. The best way [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to find Value in Unemployment</title>
		<link>http://www.improveyourview.com/update/the-remarkable-job-seeker/</link>
		<comments>http://www.improveyourview.com/update/the-remarkable-job-seeker/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 11:07:39 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Update]]></category>
		<category><![CDATA[37Signals]]></category>
		<category><![CDATA[Ambition]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Free Work]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Remarkable]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://www.improveyourview.com/?p=845</guid>
		<description><![CDATA[
We all know by now the importance of creating remarkable products and services in order to succeed as a company. And we know that playing it safe is actually risky.
What&#8217;s also worth knowing is that this philosophy continues on beyond the business level and into the world of job-seekers. In the UK, there are over [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t Take That Job</title>
		<link>http://www.improveyourview.com/update/what-every-job-seeker-should-consider/</link>
		<comments>http://www.improveyourview.com/update/what-every-job-seeker-should-consider/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 12:00:57 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Update]]></category>
		<category><![CDATA[Future Sectors]]></category>

		<guid isPermaLink="false">http://www.improveyourview.com/?p=831</guid>
		<description><![CDATA[Every industry develops and changes, just as the world economy does. We all know that existing industries like newspapers and television are struggling in the face of new developments online, so why would anyone choose to apply for jobs at the Times or the BBC? It may be a slow process and these organisations may [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Recession-Proof Graduate</title>
		<link>http://www.improveyourview.com/update/the-recession-proof-graduate/</link>
		<comments>http://www.improveyourview.com/update/the-recession-proof-graduate/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 12:17:03 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Update]]></category>
		<category><![CDATA[Ambition]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Charlie Hoehn]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Epiphany]]></category>
		<category><![CDATA[Focus]]></category>
		<category><![CDATA[Future Sectors]]></category>
		<category><![CDATA[Location Independence]]></category>
		<category><![CDATA[Momentum]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Value]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.improveyourview.com/?p=812</guid>
		<description><![CDATA[Some brilliant advice here from Charlie Hoehn about another unique strategy for graduates to work their way through the recession. Charlie advocates &#8216;free work&#8217;, an idea that differs from an internship or work experience in a number of ways, as explained in his new free e-book.
One idea I&#8217;m keen on for graduates (whether struggling to [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Anti-Jargon</title>
		<link>http://www.improveyourview.com/update/the-anti-jargon/</link>
		<comments>http://www.improveyourview.com/update/the-anti-jargon/#comments</comments>
		<pubDate>Sat, 01 Aug 2009 22:27:37 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Update]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Consumer Behaviour]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[Mission Statements]]></category>
		<category><![CDATA[Websites]]></category>

		<guid isPermaLink="false">http://www.improveyourview.com/?p=700</guid>
		<description><![CDATA[Some companies simply bathe in jargon.
The internet lets companies put their mission statements out there, front and centre. So we end up with websites that drone on about &#8220;solutions&#8221; and &#8220;specialisms&#8221; and &#8220;customer-focus&#8221;. Click on the &#8216;About&#8217; page of many a large corporation and you&#8217;re left with that vacant feeling of words gently drift through [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Golden Rule of New Branding</title>
		<link>http://www.improveyourview.com/update/there-is-no-carpet-the-new-branding/</link>
		<comments>http://www.improveyourview.com/update/there-is-no-carpet-the-new-branding/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 20:01:10 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Update]]></category>
		<category><![CDATA[37Signals]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consistency]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://www.improveyourview.com/?p=687</guid>
		<description><![CDATA[

37Signals makes lean, simple software. They&#8217;ve also created a lean, simple structure and business model in which their employees don&#8217;t need to work from an office and they don&#8217;t even have to produce a physical product to complicate things. The idea of being effective and straightforward is not just a marketing tacked on to their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Crisps Explain Everything</title>
		<link>http://www.improveyourview.com/update/going-to-hell-in-a-crisp-packet-or-why-marketing-is-killing-us-all/</link>
		<comments>http://www.improveyourview.com/update/going-to-hell-in-a-crisp-packet-or-why-marketing-is-killing-us-all/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 20:09:56 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Update]]></category>
		<category><![CDATA[Carbon Footprint]]></category>
		<category><![CDATA[Cars]]></category>
		<category><![CDATA[Consumer Behaviour]]></category>
		<category><![CDATA[Crisps]]></category>
		<category><![CDATA[Future Sectors]]></category>
		<category><![CDATA[Habit]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Momentum]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Value]]></category>

		<guid isPermaLink="false">http://www.improveyourview.com/?p=661</guid>
		<description><![CDATA[This post is about crisp packets, but it could easily be about so many other types of packaging.
When you open a crisp packet, the crisps themselves rarely reach above halfway up the bag. I&#8217;ve been told that this extra space is so that the crisps don&#8217;t get crushed, but considering the only thing they&#8217;re ever [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The End of the Office</title>
		<link>http://www.improveyourview.com/update/location-independence-newsletter-the-end-of-the-office/</link>
		<comments>http://www.improveyourview.com/update/location-independence-newsletter-the-end-of-the-office/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 15:47:07 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Update]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Four Hour Workweek]]></category>
		<category><![CDATA[Future Sectors]]></category>
		<category><![CDATA[Itinerant Entrepreneurship]]></category>
		<category><![CDATA[Location Independence]]></category>
		<category><![CDATA[Networks]]></category>

		<guid isPermaLink="false">http://www.improveyourview.com/?p=563</guid>
		<description><![CDATA[
What do you require to run a business? In the words of Michael Scott, &#8220;first of all, you need a building&#8221;. Except, of course (without wishing to suck all the comedy out of the clip), you don&#8217;t need a building any more. You don&#8217;t even need many workers, to be honest.
A number of articles have [...]]]></description>
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		<slash:comments>0</slash:comments>
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